scalable
brands
& design
systems

 
NOW

Hey. My name is Elena Gil-Chang. I’m currently a Lead Brand Designer at Patch. I borrow from design systems principles, product development processes, and some good old-fashioned agency-style techniques (the good kind) to build brands that can stand the test of time.

 
 
 
PREVIOUSLY

I was at Plaid for five years in a variety of roles, culminating in managing the Brand Design team (shoutout to them for being incredible). Prior to that, I spent many years building brands and visual systems for Fortune500 companies at Lippincott. My work has appeared in AdvertisingAge, LogoLounge, and the kind of blogs that only brand nerds care about. A couple extremely dubious claims to fame* from my early days are that:

  1. I designed the Shutterstock logo.

  2. Some of my drawings got pretty popular on some niche Tumblr circles (when Tumblr was a thing). At one point, a stranger kindly emailed me to say they got one of my drawings tattooed.

*That is, if fame = having your work displayed fleetingly on thousands of memes, or permanently on someone’s body.

 
 
SAMPLE PROJECTS

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